When a new SEO project begins at FA, an extensive research and data analysis process is put into motion. This process is part of what makes FA unique. It allows our team to immediately understand your company’s problem areas, uncover opportunities, and propose an informed plan of action.

Instead of pitching you a cookie cutter template strategy that dictates how many blog posts you need to publish per month, FA digs into deeper analysis to truly understand how SEO plays its part in your business model and customize a strategy accordingly.

As opposed to a “practice first” methodology, our priorities are set by reverse engineering your business goals into actionable SEO strategies that will get you there.

While we have processes that are time-tested, your marketing will never be “packaged.” As we mentioned above, every client is unique and the strategies are tailored accordingly. With that said, there are a few governing focus areas of SEO that are included in most projects:

Website technicals & architecture – FA will perform a full on-site SEO audit to identify weakness areas of the site, scope potential opportunities, and detail an action plan for turning your site into a SEO machine.

Website content – Of course, just like the structure of the site, the content that fills it out is critical for competing in search. FA will map your current content, optimize it, and fill any gaps that have you missing out on potential customers.

Link building – The quantity and quality of links pointing to any given website still plays a huge role in whether the search engines see it as authoritative and worthy of ranking for competitive terms. Not only does your site need to grow a solid backlink profile to compete, but it needs to be grown in the right way to avoid an unnatural links penalty. FA will help you navigate these tricky waters, build an authoritative & natural backlink profile, and rank atop your industry’s most competitive terms.

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